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Social Network User Segments – What type are u?

7 Jan

I looked at klout last night after a long time. they’ve got some fairly cool stuff now – an influence/ network map being one of the few. what i missed however, was this nice-ish segmentation they used to do for klout users – i forget what it was, but i think it essentially clustered you basis yr behavior on social networks and who you were influencing (on this note, i think the modern world should say a prayer every morning to BCG – the inventors of the 2 by 2 matrix!) imho i cd potentially reclassify all folks using social networks a bit differently – on the basis of WHAT they were choosing to talk about (or the topic/ theme of their content) and HOW they were choosing to do it (in other words how active/ passive they were). and then, the sizes of the circles cd potentially show how active u were (or the frequency of your activity) I drew this matrix — a few cells obviously don’t self populate. I think i occupy the top left hand corner — what are u???

Segmentation

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One Response to “Social Network User Segments – What type are u?”

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  1. How to Create Social Media KPIs : The Science of Indices | joshsang - February 27, 2013

    […] is the Index finally? It is a multi attribute weighted number (remember I had said that most management professionals must be grateful to BCG for the 2 by 2 matrix? So also should a […]

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