Trust and Social Media Presence: No Correlation for Indian Brands

22 Jan

In my inbox this morning was a nice infograph of Top U.S. Retail Brands‘ presence on Social Media (Wal-Mart topped the fb list with some 26 mil odd Facebook Likes).

I thought i’d checked what this looked like for top Indian brands. There were a few lists (with , surprisingly, Blackberry having 23 mil odd likes on Facebook), but I thought I’d flip the screen, and see how salient the top Indian brands were on Social Media.

The Brand Equity Top Trusted Brands List struck me as an interesting one to check for — we keep reading about the Trust Barometer, and how it correlates (well actually mostly doesn’t) with what brands have to say for themselves. Looks like Indian brands agree wholeheartedly!

So, here it is – how the top Indian most trusted brands stack up on Social Media presence (I mean marketing, NOT chatter):

Indian Trusted Brands on Social Media

With the stark exception of Nokia India, which, hello, is a “tech” brand almost, atleast deals with tech, and selling mobiles, SHOULD have active social media presence, very few of our trusted brands actually are doing much on these channels – youtube and facebook in some cases being the only exception. Even fewer actually link to their digital pages from their home page. Even the leader Nokia, has some 5 mil plus likes on facebook (as compared to the 23 mil odd for Blackberry)

It’s a surprise, because many of them are food brands, and i would have thought that atleast food would use Pinterest (they do have recipes on their home pages).

What do you think this is – arrogance? Or just legacy (which is one reason why these brands are “trusted”).

What would the picture be however if I were to choose the list of the “most desired”, not the most trusted? Wait till tomorrow to find out!…:)


One Response to “Trust and Social Media Presence: No Correlation for Indian Brands”


  1. Social Media Rank of India’s Most Desirable Brands « joshsang - January 29, 2013

    […] is a lazy blog. a) It’s a follow up to another that I’d posted a few days ago – where I’d said I’d run some analysis on […]

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