Shoot the Messenger, the Media or the Originator? Social Media can do Good..

21 Jan

Last weekend saw the tragic death of a fairly high profile socialite/ businesswoman/ minister’s wife in India. Cause of death is still uncertain – but it followed a fairly venomous yet convoluted debacle on twitter, followed by retractments/ clarifications by husband and wife on Facebook.

A long debate followed – on the role of social media, twitter specially, in her death. Leading newspaper Hindustan Times actually carried a poll on whether Twitter was to blame for Ms. Tharoor’s death. (Results: 52% agreed that SM was to blame for her death!)

I say this is BS (pardon the french) – all that Social Media has done is allowed everyone an easily accessible/ easy to use/ free/ and increasingly popular medium for self expression – the presence of this medium in no way controls emotions/ behavior – except ofcourse allowing for an increasing need for sharing these emotions and behavior (and yes, in consequence making these same emotions/ behavior more share-worthy). It cannot be held responsible for what may be infidelity (except maybe give a means for communication of infidelity), and by no means is it a trigger for someone to pull a figurative trigger on oneself!

A now fairly viral article agrees with me – it looks like traditional media (read print and TV journalists) are those making the strongest allegations that Social Media was to blame; while, interestingly, post this article, Social Media is loudly saying that traditional media was to blame! (the lady had reached out to many journalists to “tell her story” – most were too busy to grant her a hearing!)

What Social Media is doing, is putting the onus on most of us to learn some new etiquette, and a newer/ maturer way of handling it. Celebs are most vulnerable (An interesting related article on Social Media savvy politicians mentions an interesting website Politwoops – check it for some fun stuff!). By the way, an Analysis of twitter behaviour for Mr. and Mrs. Tharoor shows that the politician was far more savvy than his wife.

There is a lot of good that Social Media is doing – look at its impact on Healthcare, with advocacy groups on most conditions bringing support and relief to millions of patients to state one. Or, as an example, my ex co founder’s initiative Let’s Do Some Good , and my husband’s proposed body for investing in Uttarakhand (yes yes, shameless plug!) that she is primarily promoting on Facebook. Or, just the pleasure that Facebook gives to the silver surfers – my mom and aunt being two avid proponents! It is really silly to state that the medium or the messenger is responsible for people’s stupidities.

I could go on and on, but just as I was writing this (reasonably impassioned) piece, I came across a new short film made in collaboration with…yes…you guessed it – Dove! It’s the perfect ending methinks to underline this message – the medium is not to blame! It can be used for a lovely reason as well…enjoy….

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